Lake Elsinore Partners Sticking With Lake Elsinore: 'Failure Is Never An Option'

owners of the Juice It Up! franchise on Central Avenue, have found success while giving back to the community.

Now their entrepreneurial spirit and philanthropy may be felt even more in Lake Elsinore and surrounding areas.

In July, the partners opened a second Lake Elsinore Juice It Up! located at 29991 Canyon Hills Road.

Why another store in Lake Elsinore?

“We moved to Lake Elsinore in 1995 from Orange County. Lake Elsinore, we discovered, had a friendly population dedicated to seeing the city improve through the years,” Polster explained. “We were searching for a second business in town that would allow us to give back to the community. Juice It Up! provided us that opportunity. Our city is a wonderful place to live, work and play.”

On Sept. 22, the couple partnered with Helping Our People of Elsinore (H.O.P.E.) to raise money and solicit food donations for the local non-profit. Polster and Kelley have also given back to the Lake Elsinore Unified School District, the Susan G. Komen for the Cure, and the American Cancer Society, and they have worked with both the City of Lake Elsinore and the Lake Elsinore Storm on events designed to assist those less fortunate.

Polster says the couple's long-term goal is to own and operate a minimum of 10 Juice It Up! stores in Riverside and San Diego counties.

“Once our stores are built out, we plan to assist our management team ... to open and successfully operate their own stores. Our goal is [to] reward those members of our staff who help us become successful,” Polster said, acknowledging that giving back to the community is part of the visioning.

For the moment, however, life and business are busy. In addition to the two Juice It Up! locations, the couple own Lake Elsinore-based AKC Services, a permit expediting firm.

"Managing three businesses can be challenging at times. We both work long hours and rarely take a day off,” Polster said. 

But the hard work seems to be paying off.

“The Juice It Up! Canyon Hills store debuted at number 34 in the national sales rankings in its first month," Polster said. "Sales continue to increase week over week and the community has come out to support us and our charitable efforts. The addition of our Raw Juice Bar at both stores has increased sales and once the community begins to realize that we have them … sales will increase even more.

“Failure,” Polster added, “is never an option and the word ‘no’ doesn’t exist.”