5 Great Ways To Market Your Business Offline

1. Giving free pamphlets can be a pro-active way to engage new customers. Design and write them so you are providing value to the reader without being a sales person. Useful content, such as recipes or top tips related to your product or service.

2. Ask for written testimonials from existing clients in order to generate new clients. Choose the people you request to do these carefully to ensure you get glowing feedback, which can then be displayed on marketing materials in the future.

3. Print out flyers with a difference. You can advertise your brand or business at the same time as creating something people would genuinely like to receive. If you run a crèche consider printing your flier on the back of a fun face-mask, while a car valet business may choose to print their contact details on free chamois cloths

4. Turn your car into a mobile billboard. Consider having a wrap applied to your car that displays you company name what your company does and contact information.   Put a sign on the top or sides of the vehicle is one way to do this. Alternatively you could be a little more creative, for example landscape gardeners could cover their car in Astroturf, while children’s entertainers may put a big red nose on the front of theirs.

5. Create a press release for a new product, promotion or business milestone and send it around to local papers and magazines. You may also be able to use your commercial data to demonstrate a trend within your industry, which could form the basis of a superb press release for an industry publication.