A new store is set to open early February in Lake Elsinore.
Located at 16670 Lakeshore Drive, the Sears Hometown Store will offer appliances, electronics, lawn and garden equipment, tools, fitness equipment, mattresses and more. The store will carry Sears’ brands, such as Craftsman and Kenmore, as well as an assortment of national brands.
“It’s a perfect match for the town because now people can stay local and purchase those items,” said Kim Joseph Cousins, the CEO and president of Lake Elsinore Valley Chamber of Commerce.
Cousins said the Chamber has been working closely with Sears and other companies to bring new businesses to Lake Elsinore, especially those that offer products residents tend to purchase beyond city limits.
“We certainly can tell based on Riverside County sales tax reports that people are spending money in these categories,” Cousins said. “It’s just that they’re spending it in local cities so they’re going outside of town.”
Instead of losing sales tax dollars to neighboring cities, Cousins said the new store would attract Lake Elsinore shoppers as well as out-of-town customers.
“Lake Elsinore is a hub for fellow communities,” Cousins said. “We have a large reach beyond just the boundaries of the city.”
There are more than 900 Sears Hometown Stores located throughout the United States, Puerto Rico and Guam.
Like other Sears Hometown Stores, the Lake Elsinore location is independently owned and operated.
Fred Carter, senior manager of region development for Sears Hometown Stores, said the company is “delighted to have Fathi Mohamed and his team serving customers in the Lake Elsinore community.”
“We’re there to offer the best customer service available to the community,” he said.